PROJECTS





Mock Up



These four designs were created as part of a mock up for a Kiwi favourite; Garage Project. Utilising their nationwide presence, these were stylised for major marketing sweet spots. After thorough research, it was found that these demographics were key audience members; The Socially conscious consumer, The Artisan, The Sport goer and The Nostalgic consumer. Although these designs were not given to Garage Project, these beverages exhibit very clear Kiwi narratives.



The Wellington Night Market



Being in business for over 5 years, Wellington Night market had gained a local community of hungry patrons and amazing stalls. Because of this boom in popularity, we refined their image, straying away from their origin -being those few Asian food stalls. They had grown into an International, fun and family-friendly weekend market. Working as their in-house Designer was invaluable. I was fortunate to rebrand their business and create content for their company and events; live music, stall competitions and seasonal themes. This included logo design, business cards, banners, promotional material, social media and website content.



Corporate Identity



The Ministry of Justice are the lead agency in the justice sector and the lead agency on Crown/Māori Relations for the government. Because of their impact on the whole of New Zealand, they should adhere to transparency, consistency and coherency. Looking through the Public Sector I found a lot of variance, busy graphics and outdated publications on their websites. Selecting Ministry of Justice, I updated their emblem to a evoke a modern, cyclic presence and refreshed their corporate collateral to be in unison in colour, detail and theme with their website content. Overall, this created a more unified, visible and concise body of Government.



Clonmore linen Branding



Clonmore is a NZ retailer of Fine Irish Linens. I was lucky enough to help create their logo, swing tags and packaging. Their brief was simple: create an image of tradition, trustworthiness and rich in heritage while being clean and modern. I experimented with Celtic fonts, crest-like borders and various Textile Watermills -which help break down the flax into Linen. The final design holds true to the initial projections and brief of Clonmore's values.



Brand Identity



Elemental Massage Therapy is a natural therapeutic massage service aimed at rehabilitation and longevity, owned and run by Erin Cameron. The brand highlights the holistic values and nature of her business. The name, rune-like font and the three dots push this theme of ancient origins and style; with the three dots pertaining to the elemental symbol for Oils. The gold foil add to the sense of tradition and prestige, while the recycled card gives back to the rustic/historical art form.



Logo Design



These Logo's were created as templates for businesses and organisations that utilised single name branding. The design process being an exercise in feminine and masculine branding. Through typography, imagery and composition, each piece easily articulates the service and/or product of their brand..



Menu Design



Ivy Bar is always the spot if your looking for Drag to Burlesque or Comedy or just a good old fashioned rave. With such a dazzling and long standing history, this menu is designed to feel timeless and classic.



Poster Design



The Habit Network started as a single health, fitness and rehabilitation centre. Today Habit Group operates three key brands and provide nationwide Rehabilitation coverage – Habit Rehabilitation, Habit Health & Fitness and OK Health. These posters were for two of their services.



Poster Design



Having worked as a Medical Librarian for Wellington Hospital, I was fortunate enough to create visual material within my department. These particular posters were for Careers Expo 2019.



CAE - VISUAL COMMUNICATOR



NEWTOWN, WELLINGTON, 6021, NZ